![]() ![]() ![]() Dave’s sons, Paul and Michael, grew up in the dealership and each started riding dirt bikes at the age of 4. ![]() In the late-70s, Dave Veracka turned his passion for motorcycles into a career and started the family’s first motorcycle dealership by opening a Kawasaki franchise in Brockton, Massachusetts. Exceptional employees delivering a premium customer experience creating customers for life is the key to our success! The only difference that sets our dealerships apart is the people. There are many Harley-Davidson dealerships out there that have big buildings and the exact same world class Harley-Davidson motorcycles, parts and MotorClothes. The growth and success of the dealerships couldn’t have been achieved without the help from our teams of outstanding employees. Paul and Michael have continued to acquire Harley-Davidson dealerships across the country with no plans on slowing down anytime soon! Over the years there have been countless Bar & Shield Recognition Awards along with being the #1 Volume Harley-Davidson dealer in the world since 2013. In December 2018, Desert Wind Harley-Davidson of Mesa, Arizona, located just outside Phoenix was added to the family, providing TMC coverage of all four corners of the continental United States of America. In November 2018, the acquisition of Jet City Harley-Davidson of Renton, WA, located in the Seattle metro area, expanded The Motorcycle Company's reach to the Pacific Northwest. With a strong history of creating new riders via their robust Riding Academy, Motown Harley-Davidson will only continue to grow along with its customer base. In the Spring of 2018 the Verackas returned to Michigan, this time to the Detroit metro area, with the purchase of Motown Harley-Davidson. Same great location and team, but with increased inventory and a showroom remodel! In June 2017, Avalanche H-D opened up a brand-new 60,000 sq ft dealership in the foothills of Golden, Colorado.Īs 2018 kicked off, acquisition of Six Bends Harley-Davidson in Fort Myers, increased their presence in Florida from the Atlantic to Gulf Coasts! In January 2019 Six Bends Harley-Davidson started a new year with a new name, Rockstar Harley-Davidson. In 2016, the Verackas expanded to the Southeast where Dave resides, with the addition of Palm Beach Harley-Davidson, which quickly became the fastest growing dealership in Florida. Huntington Beach H-D would become #4 in new unit volume in 2016, and for the first time in the history of TMC dealerships, would receive a Platinum H-D Bar & Shield award in 2016. Their second California location, Huntington Beach Harley-Davidson, located in Westminster, CA was added in 2015. Not an easy accomplishment, with the location in a more remote area and limited workforce availability! Rawhide H-D went on to receive a Silver H-D Bar & Shield award, and was named a Power 50 Dealer. Rawhide H-D went from one of the smallest dealerships in the country to #2 in new unit volume in 2012. In 2010, the family made the journey from Michigan to Olathe, Kansas to expand the business and take on a new challenge with the addition of Central H-D South, which opened under the new name Rawhide Harley-Davidson. Despite a difficult economic downturn, they partnered with the late Ed Lemco on Grand Rapids Harley-Davidson in 2008 and as they say, the rest is history! After having sweat equity positions in Grand Rapids H-D under the direction of father Dave and learning the business, Paul and Michael naturally gravitated toward and assumed the roles they have today. In 2008, Paul and Michael joined the family business and moved with Dave from New England to Grand Rapids, Michigan. In 2007, Paul and Michael graduated college and went to work at Central Maine Powersports to learn the business, working well as a team playing off each others strengths. Taking the dealerships from 500 sold units to 1600 units in a short time. In 2005, Dave and Cooper had the opportunity to purchase Schott’s Harley-Davidson located in Lewiston, Maine and the decision was made to split them into two stores (L-A Harley-Davidson & Central Maine Powersports). It didn’t take long to triple its sales and the need to expand into a larger capacity building. Eventually Dave was able to fulfill his dream of owning a Harley-Davidson dealership in 2003, partnering with long-time business associate and personal friend Cooper Friend, in their purchase of Green Mountain Harley-Davidson. Paul and MIchael knew they were destined to end up in the motorcycle industry. ![]()
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